The MetaSpring Blog Carnival: Issue 6 – Mobile Design

April 27th, 2010 by Case Ernsting

The iPad didn’t create the mobile web, but after it’s debut on April 3, it sure felt like it. Amidst the hyperbole, jokes and festivities surrounding the iPad’s release, some very real questions were raised regarding the future of web design from a mobile perspective. What skills will designers need in the future?  What is the future of Flash?  Is my website ready for mobile?

Of course, with so many questions, the blogosphere was happy to respond. Designers from all over the globe pondered the ramifications of the iPad’s release and we rounded ‘em up in our 6th Blog Carnival.

Mobile web design goes far past just the iPad. Hopefully you’ve been keeping up with mobile trends so far, but if not, there’s always time to catch up with these posts.

The Mobile Web vs. the Objective-C Web

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As Cameron Moll contemplates the affect of the iPad on web design he poses the following question:

As the adoption rate of iPhone increases and if iPad follows suit, it will become increasingly difficult to argue in favor of a starting point other than iPhone OS.

What do you think? Will there be a time when designers start out with mobile versions of the site and then move on to your typical web browser version as a secondary task?

On the iPad and Web Design

Web Design didn’t change when the iPad came out, but many of the changes within the industry are evident now that the device is out. In this post, Soma Design of Winnipeg, Canada says hello to some new trends that are here to stay, while waving farewell to seemingly “timeless” truths like the computer mouse. It is their belief that it’s “business suicide to have poor experience in the mobile sector”.

Designing for iPad: Reality Check

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Early rumors and leaks led many digital media creators scurrying to develop applications for “that tablet thing from Apple” months before the world even knew what the product would be called. In this post, the world renown design team from iA (Information Architects) relays their difficulties in designing multiple programs for the iPad months before they had even held it in their hands. The thorough article also points out lessons for designers to follow as new iPad apps are created each day.

You need a mobile version of your site…Now!

In this post, Techexplorer declares the days of 1024×768 resolution over – meaning, it’s time to put mobile display at a high priority. Even if your site visitors aren’t on the iPad, they might be on the iPhone, Droid or other mobile browsers. If you’re wondering if your site is attracting mobile visitors, this post mentions several great analytics services used to track referrals and visitor sources. There are a number of other metrics mentioned to help you decide if your site should be designed as two separate websites: one for high bandwidth browsers and one rich in content-only for low bandwidth visitors.

iPad-ready Web Design: Is it worth it?

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This post is for the business owners wondering if they need to optimize their website for the iPad – ultimately, it depends on your target demographic. Trackers suggest that in it’s first month of sales, Apple has sold around 1,000,000 iPads to Apple fans, media aficionados, tech gurus, and the like. If your market falls within these descriptors, this post form Ben Jisa Design Studio has some key advice.

40 Ravishing Scenery iPad Wallpapers

And now for some eye candy! Apple has sold almost a million iPads in it’s first month and that’s a lot of wallpaper space to fill. For those looking to make their device unique, here are 40 scenic wallpapers sure to make your iPad smile.

Next Month’s Issue: Web Development

Thanks to all the authors of these great posts and being a part of the Carnival! Mobile web design is just getting started, so this will be an issue we’ll keep an eye on for sure.

Next month’s Carnival will focus on an issue near and dear to our hearts at MetaSpring: Web Development! There are so many areas to explore when it comes to Development, so make sure to check out the post. And if you have any articles to submit, send ‘em on over to media@metaspring.com.

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The MetaSpring Blog Carnival: Issue 5 – Web Marketing

March 30th, 2010 by Case Ernsting

You’ve probably heard the old saying, “if you build it, they will come,” but as many web startups know – this is very often not the case. The vast and saturated state of the web just doesn’t allow for it – content either can’t be found or doesn’t rank high enough over the competition. So, web startups must turn to various forms of web marketing in order to get their brand out to the target audience. A savvy web marketer will combine concepts from a few different fields such as branding, search engine optimization, social media marketing and advertising to create a complete marketing package.

In this carnival, we’ve collected posts from around the web that reflect this concept in fresh and unique ways. Much thanks to all those who participated!

Crisis Planning: Prepare Your Company for Social Media Attacks

A lot of people spent some time this week monitoring the deforestation and sustainability debates taking place on Nestle’s Facebook fan page. Whether you participated or not, this situation has plenty of lessons to offer the web marketing community.

blog_profile2Jeremiah Owyang, notable Customer Strategy guru, pointed out that any web marketer must be ready for attacks on their brand through social media. By adding transparency to your brand (via Facebook & Twitter accounts), you’re inviting the consumer into your world, but don’t be surprised if a few critics show up too. As the post suggests: “Prepare for the worst, live for the best“, a task best accomplished with a documented community response strategy.

Seven Golden Link Building Strategies

Link building is no small part of web marketing. Getting your links in the right place and seen by the right people can help your site rank better for keyword searches, and can also drive valuable traffic to your site.

The folks over at Cemper.com posted a great guide to building links recently. And with the millions of “Best Link Building Guide Ever” posts out there, that’s saying something. Link building is hard work and even harder to get started. These 7 strategies help you do both. I find #3 (Compare Competitor’s Backlink) and #6 (Build Trust) the most important to follow. How about you?

How to Best Measure Social Media Marketing ROI

At this time last year, marketing managers were asking for, nay, demanding a way to measure their return on investment (ROI) for social media marketing. Well, ask and you shall receive. There are many tools online these days that can help you to measure the ROI of your social media presence. But it all depends on how you plan to turn Tweets to dollars, so to speak.

The Web Marketing Group of North Yorkshire, England, posted some interesting data recently – revealing that only 16% of those engaged in Social Media Marketing worldwide measure their ROI. The survey also points out that these marketers only measure the “vanity metrics” like traffic, page views and click through rates. Try taking it a step further to see if these metrics turned into sales.

Your Social Media Success Will Be Defined By What You Ignore

Social Media is a field of intense noise and clutter. As a web marketer, it’s very beneficial to implement a social media strategy into your campaigns, but your success will depend on how well you can organize the noise.

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Our friends at Simply Zesty, an Online PR & Social Media firm, are at the forefront of web marketing, dealing with social media services every day. If there’s a new strategy or web tool out there, they’ve heard about it – but that doesn’t mean they hop on the early adopter bandwagon. Author Niall Harbison proves why it’s important to say no to the latest social media fads in favor of paying attention to the audience you’ve spent hours and hours building on Facebook , Youtube, or Twitter, etc.

Notes from a Newbie: From PR to SEO

SEOmoz posts great web marketing content to their blog daily, but some of the most fascinating posts come from their YOUmoz blog. YOUmoz is a creative way of adding user generated content to SEOmoz that facilitates discussion and allows for users to promote themselves.

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A recent post from Tom Mcloughlin chronicles a very important lesson learned as he transitioned from the traditional Public Relations world into the realm of Search Engine Optimization. He expected a harsh learning curve and tons of nerdy data crunching, but what he got was a field that wasn’t all that far off from his roots in PR. The fundamentals of SEO aren’t that different from PR, again reminding us that web marketing has many elements that blur together the traditional fields of advertising, branding and marketing.

Are You Sending Your Clicks to the Right Place?

Another important part of web marketing, and one we’ve dealt with in the past at MetaSpring, is Affiliate Marketing. Many of our projects involve a focus on Ecommerce, so we understand the importance of presenting the consumer with a call to action that works.

As this post by Ion Interactive clearly points out, there are two important questions you should answer in any pay-per-click campaign: “Where should I send the clicks, and are the clicks ‘ready to buy?’” In order to help you sift through the various options, Ion Interactive presents five places you should consider sending these clicks right off the bat.

Next Month’s Issue: Web Design

Thanks again for joining us and reading the great posts from this month’s Carnival. A special thanks to all those that put the posts together. We enjoyed connecting with you and discussing some of the Web Marketing trends out there today.

For next month’s Carnival, we’re going to revisit the our first topic: Web Design! Designers are always coming up with new and interesting ideas, so we’re sure to have some great posts. If you have a Web Design post or a suggestion for a topic that you’d like to see discussed, make sure to let us know at media@metaspring.com.

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The MetaSpring Blog Carnival: Issue 4 – Usability

February 19th, 2010 by Case Ernsting

What good is a website if it isn’t user-friendly? At MetaSpring, we make website usability one of our biggest priorities, and as you can see by the contents of this post, many other designers are doing the same. It’s one of those elements of web design that can always be improved on. This MetaSpring Blog Carnival features six usability perspectives from some of the industry’s best.

Five Simple but Essential Web Usability Tips

This post from Brujo Owoh, one of the many great bloggers at Six Revisions, covers a few points that would be especially important to a web designer taking on big projects for the first time. Brujo covers some key usability points like search features, page organization, consistency, web forms, and help features. He also includes some great real world examples and detailed descriptions for how they might improve usability.

Life, Below 600 Pixels

We took a page from Paddy Donnelly‘s book (and blog) and placed this post below the sacred website page fold. You’re still reading this aren’t you? Paddy makes this poignantly sharp point right off the bat in this post about life below the fold. So if you’re worried about users not learning how to scroll, this post will give you something to think about.

How Browsable is Your Blog?

As Heidi Cool points out in this recent post, “sometimes navigating a blog can feel like wandering through a maze.” How often have you tried to find a related post, or get more information from a blog only to give up after a few frustratingly-failed clicks? The fact of the matter is many blogs suffer from extreme un-browsability, leaving users on a goose chase for content. Use the 6 tips discussed in this post to make sure your readers get what they’re looking for.

The Myth of Usability Testing

We’re thrilled to feature this post from Robert Hoekman Jr. of A List Apart. Robert helps us understand why development teams often run into problems when they run usability evaluations. These tests, while good for many things, are a tad unreliable when it comes to addressing the right problems on websites. Robert points out several reasons why this happens, as well as some areas that usability testing must be implemented.

Bringing User Centered Design to the Agile Environment

Ever wondered anything about Agile Software Development? Anthony Colfelt provides all the answers in this post on bringing Agile and User Centered Design (UCD) together. In the Agile development process, requirements and solutions evolve through collaboration between self-organizing cross-functional teams. I’ll let Anthony take it from there.

Is Your Website Accessible?

User-friendliness consists of many factors. Sometimes the usability buzz dominates designs to a point where you forget other important factors of a user-friendly site, like accessibility. Occasionally you’ll find a website design that uses too many flashy gadgets, which can marginalize parts of the population due to one obstacle or another.

Nathan Olmstead, a freelance web designer right here in Ann Arbor, urges fellow designers to fulfill their moral responsibility to make sites user-friendly to all. He illustrates a few specific details designs must adhere to if they are to appeal to all demographics. For example, color contrast ratio for text to background should be around 4.5:1. Check it out for other tips to keeping your site viewable by everyone.

Next Month’s Issue: Web Marketing

Thanks to everyone who submitted posts and feedback for this month’s carnival. We had a blast connecting with each of you and look forward to continuing the conversation in our upcoming carnivals. Next month’s theme is Web Marketing, something we encounter daily here at MetaSpring. Marketing your product or service on the web is becoming a crucial factor to business success no matter how big your business is.

With such an important topic, we can’t wait to see what you all have for us. The deadline for submissions on BlogCarnival.com or through our email is March 21st. If you have a Web Marketing post or a suggestion for a topic that you’d like to see discussed, make sure to let us know at media@metaspring.com.

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The MetaSpring Blog Carnival: Issue 3 – Web Development

December 23rd, 2009 by Case Ernsting

How about a little love for the guys and girls behind the scenes, eh? After celebrating some great web design posts last month, we’re turning the focus to Web Development for this edition of the MetaSpring Blog Carnival. So let’s get right to it!

The Trouble with Soft Delete

“Soft delete is a commonly used pattern amongst data-driven business applications”, but as Richard Dingwall points out in this post, “[soft delete] usually ends up causing more harm than good.” Richard outlines the various pros and cons of soft delete and offers a few solutions for those struggling with implementations of the pattern.

Scaling Rails – On The Edge – Part 1

This is the first of three screencasts by Greg Pollack in which he explores nine new Ruby and Rails libraries which can help you to scale your rails application. This first post deals with three tools: Bullet, Rails Indexes, & Scrooge. The content covered in these posts is easy to discern for all levels of Ruby development.

behavior: a Rails gem/plugin for storing application configuration in the database

Paul Campbell from Pabcas.com put together this post highlighting the advantages of a new Rails gem/plugin that he’s pushed out called “behavior”. Paul worked on the Rails Development Directory and developed behavior as a solution to storing issues that came up. As Paul writes, “It is useful to store site title, description, email address, passwords, etc. outside the source code.” Behavior does this with a Yaml configuration file. Installation instructions can be found at the end of Paul’s post on his website.

We Can Have Hack Free CSS With the @unsupported Directive

This forward-thinking post by Chris Eppstein discusses a feature for CSS that does not yet exist. Chris makes his plea to CSS3, requesting an @unsupported directive, which would provide benefits like “Feature Queries” and legacy browser targeting.

Top 15+ Best Practices for Writing Super Readable Code

The developers here at MetaSpring take great pride in well written, succinct code. (MetaSpring programming Architect, John Ku took this concept to the extreme a few months back in a post about Ruby Quines.) Now, Burak Guzel’s post urging developers to write highly readable code will continue that theme, because as Burak says, “readable and maintainable code is something to be proud of in a finished product.”

Top 20+ MySQL Best Practices

Burak Guzel is so good that we had to feature another of his posts! This time Burak covers a few MySQL optimization techniques. Burak walks through a step-by-step process for structuring tables properly, writing optimized queries and assembling better code. This 21 point plan for making optimized web applications is a great read for any programmer.

Next Month’s Issue: Usability

Thanks to all those that submitted blog posts this month. Hopefully you learned as much as we did. Next month’s theme is one that gets discussed a lot in both the world of development and design: Usability. Usability issues are at the forefront of many projects these days, so we’re sure to have a great batch of links. The deadline for submissions on BlogCarnival.com or through our email is January 17th. If you have a usability-related post or a suggestion for a topic that you’d like to see discussed, make sure to let us know at media@metaspring.com.

Happy Holidays!

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The MetaSpring Blog Carnival: Issue 2 –
Web Design

November 24th, 2009 by Case Ernsting

Hello and Welcome! to the second issue of the MetaSpring Blog Carnival! This month’s topic focuses on Web Design, for which we received many great submissions, so a special thanks to everyone who participated!!

Here at MetaSpring, we pride ourselves on being well versed in all things internet, but web design is our bread and butter. While web designers are often comprised of many quirky traits and characteristics, one thing is for sure: they know how to communicate extremely well. Whether it be through their designs, a Twitter dialogue, or an email, valuable information is constantly being passed from designer-to-designer. In that spirit, may we present to you the wisdom of our peers.

What Makes Your Website Stand Out?

Fellow SEO experts, Jacob Brown Designs of Novi, Michigan brought us this great guide on the basic principles of web design: design, SEO and marketing. Whatever your business be on the internet, it’s likely that you’d like your website to stand out in terms of creativity and originality and these helpful tips can help you design just that with characteristics that actively work for you. Read the post…

Realizations of Rounded Rectangles

This post comes from Keith Lang and UI&us and focuses on the rounded corners that are woven into our everyday life. Where did they come from? Why are they here? What can we learn from their permanence? Keith and his team write about User Interface Design, User Experience design, and the cognitive psychology behind design in general – so their answers to the questions above have ramifications for web design and beyond. Read the post…

Choosing the Right Colors for Your Website

In many design attempts, color selection is often overlooked for the sake of a certain style or design concept which often to colors that might not be entirely representative of the concept of the site. Robert Bravery of Integral Web Solutions in South Africa helps you discover the right colors to set the mood in your next project. Read the post…

Build: Single Handedly the Best Web Design Conference of 2009

To add to our international flair, we welcome Paddy Donnelly all the way from Belgium (originally hails from Ireland).

Paddy made the trip to Northern Ireland for Buildconf on November 5th, which he called, “one of the most prestigious and kick ass conferences of the year”. In this fantastically creative and originally styled blog post, Paddy recounts the talks of the six conference speakers Tim Van Damme, Andy Budd, Mark Boulton, Ryan Sims, Wilson Miner, and Eric Meyer. Topics covered include font embedding, seductive design, freelancing, pixel perfection and developing a hybrid between design and development. With the savvy inclusion of Twitter reactions, this post gives a thorough analysis of the conference for those who weren’t lucky enough to see it in person (us!). Thanks Paddy. Read the post…

5 Essential Document Templates for Freelance Designers

This post comes from our friend, Lee Munroe. He, and the aforementioned Paddy Donnelly, won the W3 Award last year for their work together on Big Word Project – many belated congratulations gentlemen.

Its not uncommon for designers to develop a keen sense of communication through many rounds of correspondence with their clients. Lee Munroe is a well-known freelance designer who, in order to facilitate better client discussions at an efficient pace, compiled these five, ready to use document templates. Read the post…

Profitable Website Ideas – In Just One Click?

Brian Terry sends this post to us to help those seeking profitable websites. If you have an idea for a revenue generating site, make sure you cross reference it with this seven point checklist. Read the post…

How to Create the Best Landing Pages for Google Adwords

Our friends at Digital Products Review offer their assistance in using Google Adwords. As we have experienced with a number of clients, Adwords is a powerful tool when implemented intelligently. Creating properly titled ads marketed to proper keywords can generate real results for your business. This post looks past the initial ad telling us, “The success and failure of your Google Adwords campaign depends completely on the success and failure of your landing pages”. Make sure your landing pages are properly formatted and designed for click-through success. Read the post…

10 Key Tasks For Your Next Web Site

Wondering where to start your next design project? This post from Smiley Cat Web Design establishes 10 goals any designer can set forth before them at the starting line. As you navigate through the checklist, personalize each point to your project at the fundamental level. Read the post…

Next Month’s Issue: Web Development

This wraps up the second edition of our MetaSpring Blog Carnival – be sure to check out next month’s issue Web Development. If you’ve written or know of a great development-related post, please send it our way! Submissions will be accepted through December 20th.

If there is a specific theme that you’d like to see covered, email us with your request at media@metaspring.com

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