When it’s your job to promote and nurture the brands of your clients, developing and promoting your own brand can often be an even tougher job. As people, we tend to define ourselves and those around us by what we do. It’s only natural, but when you begin to define your brand around what you do rather than who you are, you will only end up selling yourself short.
Over the last few years, micro-blogging has spread to the masses and everyone from Barack Obama to the New York Times to Amazon has joined in the fun. Essentially (and according to my dear friend, Wikipedia),
Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web.
Some of the most popular independent micro-blogging services are Twitter, Jaiku, Tumblr, and Pownce. But even existing platforms like Facebook and MySpace have begun building in various types of micro-blogging functionality.
