Search engine optimization is the process of increasing your sites search engine rankings for targeted keywords. These listings are free and are typically positioned on the left side of the browser window. The higher your site ranks for a given keyword, the more likely it that someone will find it using a targeted term.
Our approach to achieving the highest ROI is divided into two categories
We work with you to define a set of target keywords for your campaign. We will begin with a set of less competitive keywords. As you attain top placement for the less competitive phrases, we will gradually transition emphasis onto the longer term keywords.
During your campaign we will also target "long tail keywords". A long tail keyword is a phrase that is very specific and therefore relatively easy to rank for. An example of this would be the phrase "72 round dining table". Visitors searching for these phrases are usually more interested since they have already narrowed down their search. We will help promote your site by selected a large list of long trail keywords, and producing content on your site targeting these searches.
Services We Provide
The intention behind "social marketing" is to drive direct traffic to your site using these highly trafficked social portals as a conduit. An article would be written on topics relevant to your industry. This article would then be posted to your site and submitted to targeted social networking sites. The submission would then appear on their site with a short description, and a link driving traffic back to the article on your site. This link would pass link credit to your site and provide a strategic boost to your overall ranking.
The visibility of these articles would also attract other webmasters and bloggers who might then write about the topic on their site. This can produce discussion and feedback from the article that is unattainable solely through direct marketing
With every submission, there is also a possibility that your article will appear in the natural search engine rankings. This is possible due to the sheer strength and authority these sites hold with the major search engines. Examples of these sites are www.digg.com or www.reddit.com
Articles would be posted to your blog in an informal yet authoritative voice. A well thought out blog provides not only interesting and relevant content to your audience, but also a good reason to return to your site frequently. It allows you to post information on a much wider range of topics, while still maintaining an overall focus.
There are a number of sites that allow articles to be submitted to their archive. An article will be written about a topic related to your industry with a link back to your site. It will then be submitted to these article sites, which will benefit your site in a number of ways. By adding an entire article, the link provided back to your site is given more credit.
Content would be built on your site for two specific purposes. The first would be as a direct response to the needs and questions of your current customers. The second would be content produced to target long tail keywords, tailored to specific audience.
Link building will be done on a consistent basis throughout the duration of your campaign. This is a slower and more gradual way to increase your search engine rankings and direct traffic. Link building is the process of submitting your url to other sites. Major search engines consider weigh your sites credibility and site strength based on how many external sites are linking to you.
External sites would be produced to target niche markets. These sites would not directly market your product, but provide a useful or fun resource for your target market. The gateway site would direct interested customers to your site through strategically placed advertisements.
Press Releases and news releases will be regularly scheduled to be released in tandem with the sites development milestones. These would help strengthen your products brand, and build back links for people who chose to syndicate the article.
A hub page is basically a wiki entry hosted on an external site. These pages would be produced based on your campaigns theme, and oriented towards the campaigns target demographic. Examples of these hub pages can be found on www.squidoo.com, or www.hubpages.com.
A mailing list will setup to allow subscription via the website. This mailing list will be used primarily as an informative device to communicate to your customers. Monthly updates will be sent to your customers about relevant news in the industry. This list will also provide a willing audience to send product and company updates.
Widgets would be written and designed to integrate with facebook. These widgets would be small applications that would help promote your products to the facebook audience. The widgets would be created to be fun, but have a subtle marketing message behind them. An example of this would be a display that shows that facebook user's favorite hat which links to the item in your store.
A list of potential resources would be built and maintained throughout the campaign. This would consist of bloggers, webmasters, and individuals who have influence over a large audience. These would be selected based on their relevance to the campaign and its themes. Content and informational updates would be provided to these influencers, who could in turn write about the topics and information provided to reach their audience.
For more detailed information about how we can help your business, please contact us.