For many businesses, viral marketing is an imperative promotional tool. Essentially, viral marketing is the rapid spread of information, much like a virus, between individuals. It’s aim is to increase brand awareness by encouraging people to voluntarily pass along a message.
According to The Secrets of Word-of-Mouth Marketing by George Silverman, studies have shown that a satisfied customer will tell an average of three people about a product or service he or she likes, and eleven people about a product or service with which he or she has had a negative experience.
In light of these statistics, the potential of viral marketing in today’s online world of social networks, blogs and email is virtually unlimited. Additionally, because of the digital mediums through which viral messages are primarily passed, viral marketing is generally an extremely inexpensive way to market a product or service.
At MetaSpring, we know how to successfully utilize the available tools in order to accomplish the varied goals of our clients.
For more detailed information about how we can help your business, please contact us.